Lifting push-notification conversion by 25%

Data-driven retention campaigns as an early employee, during the company's hypergrowth.

Role: Senior Marketing Associate (early employee)
Dates: Jan 2019 – Oct 2020
Tools: Mixpanel, CleverTap

+25%

Push-notification conversion

A/B

Testing and segmentation behind every campaign

In-app

Banners, widgets and themes on high-impact surfaces

Context

I joined Meesho as an early employee and worked on retention and in-app engagement through its hypergrowth years.

The problem

Push notifications and in-app surfaces were key levers for bringing users back, but a message is only useful if it reaches the right people with something relevant to them.

What I did

Ran data-driven retention campaigns on Mixpanel and CleverTap, using segmentation to target the right users.
A/B-tested campaigns to find what actually moved conversion.
Managed high-impact app surfaces — banners, widgets and themes.
Partnered with Product and Design to optimise user flows during hypergrowth.

Results

Improved push-notification conversion by 25%.

What I learned

Segmentation beats volume: the right message to the right group is what moved conversion.
Small, fast experiments compound — especially when a company is growing quickly.